Tourism Industry

Marketing planning service to a national 5A scenic spot

Cooperation background

A scenic spot is one of the first 5A-level scenic areas in China. With top tourism resources, it receives more than 30 million domestic and foreign tourists every year. The scenic spot needed to conform to the development of the information age to explore a new tourists-oriented scientific and effective path on the aspect of smart tourism business.

Solutions

With the goal of improving the tourism facilitation level and industrial operation efficiency, HCR provided services such as scenic spot consumer research, competition pattern research and promotion planning for the scenic spot mainly by realizing intelligent tourism service, management, marketing and experience to meet the scenic spot's requirements for strengthening the top-level design, improving technical standards and integrating information resources.

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