Communication Research

By adopting an Internet-based test method, ADPre™ can quickly collect test results with a large amount of samples covering the entire country, making the results more accurate and convincing.

ADTracker™ not only helps you track brand performance for a long time, but also separately identifies the role of each ad / event in the overall effect of brand performance improvement, thereby to evaluate the ROI of each ad / event, and to help you use the promotion event funds more accurately and reasonably and achieve better results.

The marketing effectiveness evaluation system, which accurately judges the marketing effectiveness by comparison under unified standards, mainly evaluates from the following two aspects and comprehensively and objectively reflects the effect of corporate marketing events, including that of events and that of advertising, helping businesses effectively manage public relations objectives, and providing valuable information at the level of strategies, tactics and actions. We provide you with a comprehensive assessment of the effectiveness of marketing events and form a virtuous circle of communication.