Innovation Research

CScreener™ achieves rapid concept screening by using i-Vote technology. At the test site, a concept can be modified according to the test results from time to time. The next round of testing can be carried out on the spot to generate the concept that survives finally.

As a fast concept testing method, CChecker™ can identify, diagnose and optimize promising ideas.
CChecker™ uses the product in the market that is the most similar to the concept being tested as the benchmark rather than an obsolete Norm of another category.

Also, the following are taken into account during the measurement:

Consumers and brands
Particularity of different categories
The influence of consumers' irrational factors
To make test results more truthful and reliable

Package™, which truly restores consumers' actual purchase scenario in the store, obtains consumers' purchase decision-making by means of virtual shelf purchase and explores the factors that influence packaging behind the purchase reason through in-depth interview with consumers, helping businesses obtain packages of high recognition popularity.

PSolu™ not only tests consumers' feelings about a single price, but also more truthfully restores consumers' comprehensive considerations of the price when making a purchasing decision. It takes into account the relationship between the dimensions such as product characteristics and brands and the price as well as the influence, thereby to help businesses decide on the best product and price combination.