Consumer Insight

The traditional U&A research completely understands users' behaviors and attitudes from the perspective of research, while users' consumption habits can be directly explored in the data kept by businesses.
As a combination of traditional research and big data, AUB™, an abbreviation of attitude, usage and behavior, helps businesses understand consumers more comprehensively and thoroughly.

AUB™ can analyze the following relationships:

Consumers and brands
Consumers and consumers
Products and products
Consumers and products

Shopper™ clearly defines the difference between consumers and shoppers as well as that between the willingness to spend and the behavior of buying.
Knowledge about all the factors that buyers see and feel about during the final stages of shopping in a consumer market is gained.
The factors that ultimately contribute to the purchase at the sales terminal are analyzed.
Businesses are helped to find ways that effectively influence shoppers.

BEquity™ takes into account the two factors of sensibility and rationality from the perspectives of consumers and businesses, and understands brands based on cross-analysis of four dimensions, to help businesses find practical brand improvement ways.