Is it enough to understand consumers only by relying on surveys and interviews with them?
How can the large amounts of information data on consumer transactions in the hands of businesses generate greater value?
A man plans to buy a product of A brand, but buys a product of B brand in the consumer market at last. What affects his purchase decision?
Is it enough to analyze the brand only from the perspective of consumers? How is it linked to businesses?
AUB™ consumer attitudes, behaviors and habits
Shopper™ shopping research
UNN™ demand exploration
MO™ market segmentation
BSwitch™ brand conversion
BEquity™ brand equity
BHealth™ brand health
BPosition brand positioning
The traditional U&A research completely understands users' behaviors and attitudes from the perspective of research, while users' consumption habits can be directly explored in the data kept by businesses.
As a combination of traditional research and big data, AUB™, an abbreviation of attitude, usage and behavior, helps businesses understand consumers more comprehensively and thoroughly.
AUB™ can analyze the following relationships:
Consumers and brands
Consumers and consumers
Products and products
Consumers and products
Shopper™ clearly defines the difference between consumers and shoppers as well as that between the willingness to spend and the behavior of buying.
Knowledge about all the factors that buyers see and feel about during the final stages of shopping in a consumer market is gained.
The factors that ultimately contribute to the purchase at the sales terminal are analyzed.
Businesses are helped to find ways that effectively influence shoppers.
BEquity™ takes into account the two factors of sensibility and rationality from the perspectives of consumers and businesses, and understands brands based on cross-analysis of four dimensions, to help businesses find practical brand improvement ways.
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