Who Are We?
HCR is a data intelligence solution provider rooted in the field of data insight and focusing on the essence of business. We assist governments to improve management efficiency and scope, and help enterprises to make scientific decisions and establish new business models to promote their benefit through data driving and artificial intelligence.
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What Are We Doing?
Data Integration
Different from the data management platform of a common big data company, HCR DMP system is a big data product created by HCR by use of data insight technology and smart label algorithm based on the integration of multiple big data resources.
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Data Insight
HCR DIP system
HCR DIP system uses advanced data insight technology to implant targeted application scenario analysis models to provide customers with in-depth market insights and helps customers to easily access data insight solutions through online platforms by virtue of the IT technology.
View detailsMarket research
HCR's experienced market research business ranks among the Top Five in China. With a wealth of resources, methodologies and knowledge bases, HCR is able to service the whole business chain of market research business of enterprises and the research business of governments.
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Data Implementation
HCR's data implementation requires going deep into the business nature of enterprises, not just providing basis for decision making, including full data-driven CRM precision marketing, artificial intelligence technology output, big data business of governments, smart city projects, smart tourism, smart ecology, etc.
Typical Cases
Big data insight on customer behaviors of mobile products
The inductive modeling based on user usage behavior patterns and the pure machine learning modeling based on user attribute classification were used to predict the phone change of current users.
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Market research in the labor protective supplies industry
The market research method was used to issue the first White Paper on Big Data About China's Labor Protective Supplies Industry based on the cooperation with China Textile Commerce Association.
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Accurate marketing strategy based on big and small data combination
The drug use preferences of doctors were analyzed based on the combination of big and small data to assist an overseas-funded enterprise to develop the strategy on new drug marketing special for doctors.
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Artificial intelligence technology output helping education
The big data on education was used based on the reference to business logic and the combination of characteristics of education business to help schools to analyze the learning situation of students who will take the college entrance examination so as to develop personalized promotion strategies.
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CRM smart solutions for retail products
Data analysis was used to develop a regular communication plan to encourage customers to re-purchase regularly to meet the need of a cosmetics brand for customer marketing strategy and CRM planning.
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Marketing planning service to a national 5A scenic spot
Services such as consumer research and promotion planning were provided to the scenic spot to meet the scenic spot's requirements for strengthening the top-level design, improving technical standards and integrating information resources.
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Satisfied customers
Our Business Partners
In terms of business application, HCR serves in a number of vertical industries such as automotive, communications, home appliances, technology, finance, healthcare, media, retail, tobacco, consumer packaged goods, industrial products, and public affairs. As for government application, HCR serves for development of a variety of government big data platforms and smart city projects.
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