Retail Industry

CRM smart solution for cosmetics

Cooperation background

A cosmetics brand's demand for customer marketing strategies and CRM planning


Through data analysis, HCR starts with the product path and develops a regular communication plan based on the natural repurchase time of each product to remind and motivate customers to repurchase regularly. Based on the intersection, inclusion and progressive relationship of different groups of people in the product path, the growth cues based on product cross-recommendations are determined. Old customers are encouraged to repurchase regularly and customers' annual communication path is integrated to ensure product purchase within the customer circle and the most possible out-of-circle product extension and to achieve automatic management of the customer life cycle.

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