Healthcare Industry

Accurate marketing strategies combining big data and small data

Cooperation background

As innovative drug manufacturers, customers hope to gradually change the "one for all" marketing method based on offline promotion into a combination of online and offline sales - an individualized marketing model featuring "one thousand solutions for one thousand customers".


Big data and small data are combined to analyze doctors' medication preferences and characteristics, to carry out 360-degree labeling and subdivision of doctors, and find out different portraits of the corresponding doctors. HCR's services have not ended here. After that, the customer labeling data interaction platform has been developed, and the customer life cycle automatic trigger system has been deployed, realizing automatic push of individualized marketing information for different customers.

Haven't found the information you need yet?

Please ask for help from our marketing experts: We can answer your questions or help you connect with the appropriate HCR experts.

Free consultation hotline ( 9:00-17:00 in the working days )8610-5326 3000

Send email I will appreciate it if a HCR expert can contact me.