Consumer Durable Industry

Multi-product full process experience upgrade solutions

Cooperation background

Before disruptive technology innovation or product iteration innovation, customers need to conduct user purchase behavior research, understand the product purchase decision process, and obtain users' complaints and pain points in product purchase experience and life experience as well as target users' acceptance and product suggestions.


HCR starts with consumers' purchase process and understands their purchase behavior and use in multiple dimensions, so as to gain insight into users' purchase and pain points during use, and to learn about and gain insight into a series of links from purchase motivation to considerations, from purchase choices to determination to purchase, from product use to painful requirements, as well as the full process from triggering of scenarios and psychological purchase expectations to satisfaction of needs. Enterprises are also offered user portraits and behavioral differences between different consumers.

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