Is the database based on TV advertising applicable to the current Internet era?
Are the creative test results with a small amount of samples sufficiently convincing?
Which ad or campaign achieves the promotion of brand performance?
Before the launch
Where to launch?
MBH™ media habit
What to launch?
Creativity: Advertising creative test ADIChecker™
Concept: Advertising concept test ADCChecker™
Story edition: Story edition test ADSChecker™
Advertising: Pre-advertising test ADPre™
After the launch
How's the effect?
Advertising: Post-advertising test ADPst™
Ad tracking ADTracker™
Event: Event effectiveness assessment EE™
Brand: Brand performance BObserver™
Brand tracking BTracker™
Business: Corporate reputation CRTM
By adopting an Internet-based test method, ADPre™ can quickly collect test results with a large amount of samples covering the entire country, making the results more accurate and convincing.
ADTracker™ not only helps you track brand performance for a long time, but also separately identifies the role of each ad / event in the overall effect of brand performance improvement, thereby to evaluate the ROI of each ad / event, and to help you use the promotion event funds more accurately and reasonably and achieve better results.
The marketing effectiveness evaluation system, which accurately judges the marketing effectiveness by comparison under unified standards, mainly evaluates from the following two aspects and comprehensively and objectively reflects the effect of corporate marketing events, including that of events and that of advertising, helping businesses effectively manage public relations objectives, and providing valuable information at the level of strategies, tactics and actions. We provide you with a comprehensive assessment of the effectiveness of marketing events and form a virtuous circle of communication.
Please ask for help from our marketing experts: We can answer your questions or help you connect with the appropriate HCR experts.
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