Communication Research

HCR communication research uses Internet to conduct advertising tests with a large amount of samples to generate an ad effect database, which helps businesses quickly identify and improve ads.

Unique Analytical Methods Helpful to Businesses

Determining the contribution of each ad / event to the overall improvement of the brand
More accurate and rational use of funds for promotion events to achieve better results

Communication Process

Before the launch

Where to launch?

MBH™ media habit

Launched or not?

e-Eyes media monitoring and communication

What to launch?

Creativity: Advertising creative test ADIChecker™

Concept: Advertising concept test ADCChecker™

Story edition: Story edition test ADSChecker™

Advertising: Pre-advertising test ADPre™

After the launch

How's the effect?

Advertising: Post-advertising test ADPst™

Ad tracking ADTracker™

Event: Event effectiveness assessment EE™

Brand: Brand performance BObserver™

Brand tracking BTracker™

Business: Corporate reputation CRTM

Typical Services

ADPre™ pre-advertising testing

By adopting an Internet-based test method, ADPre™ can quickly collect test results with a large amount of samples covering the entire country, making the results more accurate and convincing.

e-Eyes media monitoring and communication research

e-Eyes monitors the entire media, including traditional TV, radio, plane, outdoor as well as Internet, especially social media (such as Sina Weibo) to help you fully monitor the release of advertising / public manuscripts. Through continued monitoring of social media, it helps you monitor the reputation of businesses and evaluate the effectiveness of marketing communication.

By using web crawling technology, public opinion monitoring automatically captures massive amounts of information on the Internet and aggregates them into a public opinion database. Then, information intelligent processing technology is used to achieve automatic clustering of information, subject monitoring, tracking of hotspot current affairs, monitoring of businesses' online public opinions, tracking of news topics, satisfaction of information needs. Ultimately, business owners are provided with analysis results such as media briefings, analysis reports and chart reports. We provide you with WEB+ mobile apps, timely update of monitored data, and mobile reading anytime, anywhere.

Media research can deeply interpret the media's survival from the four dimensions of advertising monitoring, layout content research, distribution research and reader research, and fully controls the media operation strategies. We provide you with a comprehensive interpretation of the media's survival and an insight into the media operation strategies.

Crisis warning is the primary link in crisis management. Many businesses have hidden dangers. In an unknowable environment, negative news will cause a fatal crisis and negative voices throughout the Internet, which are accompanied by brand reputation decline and falling stock prices. Therefore, effective crisis warning is the most important issue for all businesses. It's a must to find hidden dangers as early as possible and kill negative information in the bud. We provide you with: 7*24-hour crisis warning services, and crisis management experts will follow up every detail.

Online corporate reputation research refers to that potential or existing consumers use network tools to communicate on product or service information and share experience. For businesses, positive reputation helps businesses establish a positive image and increase brand reputation, thereby enhancing consumers' brand recognition and potential purchasing power. Negative reputation directly affects consumers' desire to purchase corporate products or services, and at the same time damages corporate brands in varying degrees. The online reputation research system judges based on the voice volume of Internet users spread on the Internet, their influence on the Internet, their attitudes in the articles released and the influence. Through these indicators, the reputation of businesses on the Internet can be fully reflected, and the crisis warning point of corporate reputation can be reminded. In this way, a business can see its reputation promptly, which is a sharp sword for the business to maintain its brand reputation. We provide you with information about corporate reputation and offer brand communication strategies in a timely manner.

ADTracker™ ad tracking

ADTracker™ not only helps you track brand performance for a long time, but also separately identifies the role of each ad / event in the overall effect of brand performance improvement, thereby to evaluate the ROI of each ad / event, and to help you use the promotion event funds more accurately and reasonably and achieve better results.

The marketing effectiveness evaluation system, which accurately judges the marketing effectiveness by comparison under unified standards, mainly evaluates from the following two aspects and comprehensively and objectively reflects the effect of corporate marketing events, including that of events and that of advertising, helping businesses effectively manage public relations objectives, and providing valuable information at the level of strategies, tactics and actions. We provide you with a comprehensive assessment of the effectiveness of marketing events and form a virtuous circle of communication.

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