Why is the purchase after the marketing much lower than the measured PI, while the PI for each product test is very high?
Is it fair to directly test the products of competitors, while our new concepts are clearly explained during concept testing? Are the comparison results reliable?
Every test is compared to the Norm, but will a product win on the market if it precedes the Norm?
Before the marketing
IScreener™ creative screening
IChecker™ creative test
CScreener™ concept screening
IChecker™ creative test
PChecker™ product testing
NChecker™ name testing
SChecker™ sensory testing
Package™ packaging testing
Shape™ industrial appearance testing
Shelfing™ shelf testing
PSolu™ price study
O2UE™ online user experience
2OUE™ offline user experience
Msimulator™ market situation simulation
After the marketing
PE™ promotion effect evaluation
MTracker™ market performance tracking
PLOptimizer™ product line optimization
PLExtender™ product line extension
CScreener™ achieves rapid concept screening by using i-Vote technology. At the test site, a concept can be modified according to the test results from time to time. The next round of testing can be carried out on the spot to generate the concept that survives finally.
As a fast concept testing method, CChecker™ can identify, diagnose and optimize promising ideas.
CChecker™ uses the product in the market that is the most similar to the concept being tested as the benchmark rather than an obsolete Norm of another category.
Also, the following are taken into account during the measurement:
Consumers and brands
Particularity of different categories
The influence of consumers' irrational factors
To make test results more truthful and reliable
Package™, which truly restores consumers' actual purchase scenario in the store, obtains consumers' purchase decision-making by means of virtual shelf purchase and explores the factors that influence packaging behind the purchase reason through in-depth interview with consumers, helping businesses obtain packages of high recognition popularity.
PSolu™ not only tests consumers' feelings about a single price, but also more truthfully restores consumers' comprehensive considerations of the price when making a purchasing decision. It takes into account the relationship between the dimensions such as product characteristics and brands and the price as well as the influence, thereby to help businesses decide on the best product and price combination.
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